Help your team understand customers, get the right features to market quickly, and grow your company


We created the Product Mindset based on years of experience helping clients build world-class products, combined with best practices from Agile, Lean Startup and Design Thinking.

It is a collection of values, principles and practices that guide every action and decision we take in building successful products. It helps align everyone on the team and beyond team so they can think, talk and execute as a tightly-integrated unit.


  • A simple language for product development that teams can share with stakeholders
  • How to better understand your customers and business
  • Why incorporating customer feedback into the product development process is essential
  • How to empower your entire product team to think strategically and add value to commercialization efforts


David DeWolf

Chief Executive Officer

3Pillar Global

David DeWolf is the Founder & CEO of 3Pillar. He has established 3Pillar as the go-to innovator for content, information, and data-rich companies looking to grow revenue through software.

Jonathan Rivers

Chief Technology Officer

3Pillar Global

Jonathan Rivers is the CTO of 3Pillar Global, where he leads 3Pillar's Product and Engineering organizations. He works with 3Pillar teams in each of our locations to foster product development best practices that lead to business value for clients.

Lindsay Kloepping

Senior Product Manager

3Pillar Global

Lindsay Kloepping is a Senior Product Manager for 3Pillar Global. She is a PMO, PMI-ACP professional who works with clients, engineers, and designers across a multitude of teams to develop and refine user stories in an agile environment.

Alok Jain

Director of Industry Strategy

3Pillar Global

Alok Jain is the Director of Industry Strategy at 3Pillar. His work ranges from large and complex solutions to working with startups and taking ideas from napkin diagram to successful launches and growth.


8:30 AM

Registration & Breakfast

Welcome to the Product Mindset Workshop! Come early to register, pick up your name badge, and meet other attendees. Coffee and breakfast will be provided.

9:15 AM

Why Product Matters & Product Mindset Overview

We are all trying to create software products customers want but we're often held back by an old-school IT mindset in many established companies. CEO David DeWolf will kick the day off with a talk about what makes the Product Mindset different than an IT Mindset and how you can help your company evolve.

9:40 AM

Building for Outcomes

We don't just want to write code, we want to help businesses thrive and grow. The first value of the Product Mindset is to ensure your teams are focused on building for outcomes. We'll introduce a dash of Design Thinking to work through the first set of collaborative exercises and presentations before breaking for lunch.

11:30 AM

Lunch Break

This workshop is known for lively discussion and networking. Connect with your peers and our speakers over lunch.

12:00 PM

Minimize Time to Value

If you're not putting something tangible into stakeholders' - or better yet, users' - hands early and often, you're relying on guesswork to guide you. Not a strategy that often leads to success. You and your team will try your hand at coming up with the shortest path to value in a fast-moving scenario where real-world, real-life issues get thrown at you.

1:15 PM

Excel at Change

As we'll see during the previous hour, knowing how and when to respond to change is a skill that's necessary for product teams to master. Nobody said it would be easy, however. Humans are hard-wired to avoid change. So how can you make it something your teams embrace rather than grumble about? That's the $64,000 question, and it's one we'll tackle with you in the last session of the day.

2:35 PM

Summary & Panel Discussion

To wrap things up, we'll bring it back to center and leave you with some tangible tools you can use when you go back to the product development trenches. We'll also have an open panel discussion so attendees can ask questions of the day's presenters and vice versa.

3:00 - 4:15 PM

Happy Hour & Networking

After intense focus on building high-performing teams and high-performance software, we'll break out early for a happy hour and will provide you with the opportunity to chat with your peers in the development community. Come for the learning; stay for the conversation and exchange of ideas!

Find out the latest

Subscribe now to receive news and updates about next events, free resources, exclusive trainings and workshops.